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Sales Strategies & Investments for the New Reality

Yesterday, Dan Hawkyard, Principle Advisory at Gartner, hosted a highly informative webinar on Current and Emerging Sales Technology Trends.
Naturally there was much mention of the “New Reality” and the business challenges we and our customers are facing during these troubled times.
Being able to sell effectively in a more virtualised environment was one of the “Future Demands” called out by Gartner in their guidance for sales strategy and investments. 

Venn Diagram showing for Sales Strategies and Investments

Reference was made to a recent Gartner survey where there is a clear trends towards buyers preferring a “rep-free” experience. Agile suppliers who are able to adapt quickly to these challenges stand to benefit from these trends and steal a march on their competition.
In practical terms this means:

  • Upskilling your inside sales function and equipping then to be able to progress and close more complex opportunities.
  • Ensuring your field sales teams are as comfortable and effective in virtual engagements as they are in traditional face-to face interactions.
  • Differentiating yourselves in the eyes of your customer by the way your teams navigate the customer’s buying process, remembering that great customer experience starts with the sales engagement.

Here at Digital Distance we have the knowhow and techniques to achieve these goals. Our “digital by design” sales training and services are designed with exactly these outcomes in mind.

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